The Problem

The Blue Buffalo Company, Ltd. falsely advertised that its pet food products conformed with the True Blue Promise, in that they contained “NO Chicken or Poultry By-Product Meals,” “NO Corn, Wheat of Soy,” and “NO Artificial Preservatives, Colors or Flavors.” However, testing revealed that various Blue Buffalo products did, in fact, contain chicken or poultry by-product meals and/or corn.

What We Did

We filed a class action lawsuit on behalf of purchasers of Blue Buffalo pet foods to recover the price premium attributable to the True Blue Promise. After 3 years of litigation, we negotiated a nationwide settlement valued at $32 million.

What Our Clients Got

The Court awarded each class representative an incentive fee of $1,500. Class members will receive cash payments ranging between $100 to $2,000 for their Blue Buffalo pet food purchases since 2008.